Why Goals Matter in Value Measurement
Yesterday, Softbank here in Japan announced its new goal of achieving a level of 20% female managers by 2035, which is a relatively large...
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Philip
- Jun 18, 2021
- 8 min
Sustainability Reporting is Broken, and how we can fix it
When a company says that it is "creating value" what exactly does that mean? When the Business Roundtable and the World Economic Forum...
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Philip
- Jun 16, 2021
- 7 min
Introducing A Value Measurement Framework of Frameworks
As someone who is actively talking about, teaching and writing about value creation, and most importantly, someone who has published a...
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Philip
- Mar 22, 2021
- 1 min
Sustainable Fashion - the future
There's a huge amount of effort being placed into the integration of sustainability into the global fashion industry. Here's one of the...
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Philip
- May 26, 2020
- 1 min
Welcome to the Building Value through Marketing blog!
It's taken nearly 20 years to get here, but I am excited to announce the launch of this Blog! There's still a lot of work to be done to...
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